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新华网(郑州)汽车直播基地,来了!

  • 2026-02-26 00:46:25
新华网(郑州)汽车直播基地,来了!
你考虑过通过直播买车吗？
直播基地是个什么概念？
5月18日
一个初夏的上午
新华网（郑州）汽车直播基地
在河南郑州开园了

图为新华网（郑州）汽车直播基地开园活动现场

为了让汽车行业的“互联网含量”再高一点

新华网联合郑州市经开区

打造了这个汽车产品线上营销平台

以前
“直播售车”还被认为难度较大
但随着移动互联网加速赋能千行百业
“直播+”
开始成为让钱包自动打开的“神奇咒语”
越来越多的汽车企业
也选择开启线上营销之路
“直播售车”正成为行业新风口
新华网抓住发展机遇
与合作伙伴共同打造了
首个央媒汽车直播基地
——新华网（郑州）汽车直播基地
图为新华网（郑州）汽车直播基地的汽车直播间
这儿有啥特点？
来到汽车直播基地
给人的感觉就是
——大！
   
经过前期的建设、运营
新华网（郑州）汽车直播基地
已初具规模
目前运营面积超过8万平方米
注意，是8万平方米
总之确实很大
给人的第二个感觉就是
——多！   
目前直播基地
拥有各类专业汽车品牌直播间100多个
而且每个直播间
都有自己单独的特色
有的直播间被布置成露营地
有的直播间充满科技范
还有的直播间被装扮成外太空的模样
这样可以使直播间里的汽车产品
更有场景感
给人的第三个感觉就是
——专业！
不论在哪个世纪
人才都是最宝贵的
借着郑州打造
“中部直播电商之城”的东风
新华网（郑州）汽车直播基地
边培养，边引进
积攒了众多优秀的主播资源
构建了跨行业、跨圈层的
主播矩阵和支撑体系
形成了一支近300人规模的
线上营销专业团队
水准确实不一般！
所以
直播基地最担心的情况就是
随着直播的不断进行
人火了，车还没红……

   
所以
为了避免这种最不愿看到的情况发生
新华网（郑州）汽车直播基地
选的都是过硬的汽车品牌
拥有出众的品质
确保“人火车更红”
在这次开园活动中
新华网（郑州）汽车直播基地
与岚图汽车、猛士科技、神龙汽车、奇瑞汽车
等多家知名汽车企业和汽车品牌
签订了合作协议
未来
还有会更多知名汽车品牌入驻

活动结束后
我们参观了
新华网（郑州）汽车直播基地3号馆
这里
设置了101个各具特色的汽车直播间
还没有来得及细想这个数字有什么深意
就被现场的氛围吸引了
众多“网红达人”和汽车主播们
都在向屏幕另一边的网友们
介绍着面前汽车产品的
性能、外观、特点以及购车优惠等信息
主播们不时与网友互动
详细解答购车疑虑
现场是既忙碌又热闹

还有一点
可以经常来
新华网（郑州）汽车直播基地
转一转，逛一逛
相当于参加了一次迷你车展
品牌很多，车型也很多，看点不少
如果碰到合适的
心动不如行动
希望新华网汽车直播基地加速发展
早日到全国开分店
新华网（郑州）汽车直播基地
线上很方便，线下也能看
为消费者甄选好汽车
为企业创造新机遇
也许这就是“互联网+”的含金量吧
来源：新华网

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  1. CONNECT:[ UseTime:0.000562s ] mysql:host=127.0.0.1;port=3306;dbname=i460;charset=utf8mb4
  2. SHOW FULL COLUMNS FROM `fenlei` [ RunTime:0.000882s ]
  3. SELECT * FROM `fenlei` WHERE `fid` = 0 [ RunTime:0.000337s ]
  4. SELECT * FROM `fenlei` WHERE `fid` = 63 [ RunTime:0.000262s ]
  5. SHOW FULL COLUMNS FROM `set` [ RunTime:0.000502s ]
  6. SELECT * FROM `set` [ RunTime:0.000205s ]
  7. SHOW FULL COLUMNS FROM `article` [ RunTime:0.000499s ]
  8. SELECT * FROM `article` WHERE `id` = 462042 LIMIT 1 [ RunTime:0.000442s ]
  9. UPDATE `article` SET `lasttime` = 1773064385 WHERE `id` = 462042 [ RunTime:0.009674s ]
  10. SELECT * FROM `fenlei` WHERE `id` = 64 LIMIT 1 [ RunTime:0.000217s ]
  11. SELECT * FROM `article` WHERE `id` < 462042 ORDER BY `id` DESC LIMIT 1 [ RunTime:0.000416s ]
  12. SELECT * FROM `article` WHERE `id` > 462042 ORDER BY `id` ASC LIMIT 1 [ RunTime:0.000367s ]
  13. SELECT * FROM `article` WHERE `id` < 462042 ORDER BY `id` DESC LIMIT 10 [ RunTime:0.000621s ]
  14. SELECT * FROM `article` WHERE `id` < 462042 ORDER BY `id` DESC LIMIT 10,10 [ RunTime:0.000757s ]
  15. SELECT * FROM `article` WHERE `id` < 462042 ORDER BY `id` DESC LIMIT 20,10 [ RunTime:0.001766s ]
0.084875s